MoveBoardThe Marketing area of Reports:
| Report | What it tells you | The dates are |
|---|---|---|
| Website Visitors | Visits to your website and quote forms, and how many visitors become leads. | visitors and leads by the day they came |
| Campaign Performance | Leads, bookings and conversion across your marketing sources and campaigns. | leads by the day they came in |
| Lead Acquisition Costs | Marketing spend, cost per lead, cost per booking and ROI by lead source. Needs Can see Income Report. | leads by the day they came in; spend by the days of the period |
Customer Reviews (review requests, completed reviews and ratings) is on the plan and shows as Coming next.
The Lead Acquisition Costs report needs your costs
Lead Acquisition Costs divides what each source costs you by the leads and bookings it brought. Until a company admin enters a source's cost, the report says "Cost not set" for it. See Lead source costs and ROI.
A monthly spend is the whole source's: filters (and a salesperson's own-orders view) narrow the leads it is divided by, not the spend.