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Lost leads and why

The six statuses that mean a lead is lost, which to pick, and what Archived and Cancel mean instead.

3 min readChecked October 20, 2026

Not every lead books. When one won't, give it the status that says why — your reports then show where business slips away, and the customer reads the right words on their portal.

The six lost statuses

StatusUse it whenThe customer's portal reads
We Are Not AvailableYou can't do the move — no truck or crew that day.We Are Not Available
ExpiredThe quote ran out. MoveBoard usually sets this itself.Expired
Dead LeadThe customer went quiet or chose someone else.Not Interested
Bad LeadSpam, a wrong number, a test, or not a real move.—
Not InterestedThe customer told you no.Not Interested
Can't provide serviceThe customer only wanted something you don't do (hoisting, a piano up too many stairs, a service on your list). Picking it asks Which service?Request closed

Each of the last three portal statuses asks the customer to contact you if they still need help.

Mark a lead as lost

  1. Open the order.
  2. Press the status button at the top left.
  3. Pick the lost status. For Can't provide service, choose which service they asked for (or Other and a few words).
  4. Press SAVE.

Or tick several orders on the Orders list and use Change status.

What isn't "lost"

  • Cancel is for a move that was reserved or booked and then called off. A lead that never booked can't be cancelled — MoveBoard says "Only a reserved or booked order can be cancelled. For a lead that did not book, use Dead Lead or Not Interested."
  • New Lead Past means the requested date has passed. The lead is still open; call the customer about a new date.
  • Archived takes an order out of sight altogether. It's for admins only and isn't counted as lost.

What happens next

  • The truck is freed. A lost order gives back any truck it was holding, and the Order Log says which trucks were removed.
  • Messages. Moving a lead to We Are Not Available or Expired can send the customer the message your company set for it, in Settings › Communication › Templates or Workflows.
  • Reports. The Lost Leads report shows lost leads by reason, with the value they would have booked. The dashboard's lost-leads count uses the same six statuses. The Services We Don't Do report shows every ask for a service you don't do, by service.

Leads that come back

A lost lead isn't locked. If the customer comes back, open the order and move it to New or Follow Up — or let them request a new move from their portal. See Returning customers and their history.