MoveBoardGoogle Advertising in the left menu shows your Google numbers next to your own customers, on two tabs: Google Ads and Local Services. These are two separate Google accounts, and their numbers are never added together.
It is view only. MoveBoard reads the numbers and changes nothing in your Google account: no campaigns, budgets, bids or leads, and no credit requests. To change something, do it in Google.
Connect
Each tab connects on its own, so you can connect one and not the other. An admin presses Connect Google Ads or Connect Local Services in the middle of the page, signs in with Google and allows access. If the sign-in opens several accounts, pick the one to show. Google's sign-in page may say the access can manage your ads, because Google has no narrower permission to offer. MoveBoard only reads.
If your branch already sends booked moves from Settings › Integrations › Google Ads, the Google Ads tab uses that connection, so there is nothing to connect. The Local Services tab tries the sign-ins you already gave and asks you to sign in only if none of them opens a Local Services account.
Disconnect, under the title, stops showing that account on this menu. It never affects sending booked moves. Each branch connects its own accounts: the page shows the branch you are working in.
The Google Ads tab
It opens on today; pick another date range, up to All time. The four cards show Spend, Clicks, Your Leads and True Cost / Lead, each against the same number of days before.
Your Leads are your real orders in MoveBoard: orders with a recorded Google ad click, or with a lead source named for Google Ads, such as "Google Ads". A lead source that just says "Google" doesn't count, because customers pick that when they found you by searching. Google's own count is the Conv. column.
Budget pacing shows the month so far against your active campaigns' daily budgets, and where the month is heading. The Campaigns table shows each campaign's status, budget, spend, clicks, CTR, average cost per click, your leads, Google's conversions and cost per conversion. Paused campaigns with no spend wait behind Show all. Locations shows where the ads ran, by city.
Customers lists the orders behind Your Leads: name, order number, date, status, and the campaign where we know it. Press one to open the order. The campaign comes from Google's click report, or from utm_campaign in the link they came from. Someone who called you without a recorded click can't be matched, so the phone leads you get from ads are not all on this list. It also leaves out orders from Local Services.
The Local Services tab
The cards show Spend, Leads, Charged leads and Cost / charged lead, with budget pacing below them and a Daily spend & calls chart. A day at $0 can be real: Google reports weekend charges under the following Monday.
The Leads table shows when each lead came, whether it was a call or a message, the contact, category, Google's status for the lead, call length, whether you were charged and Google's credit state. A ⚠ marks a call under 15 seconds, which means no real conversation took place.
When a lead's phone number matches an order in your company, Contact shows the customer's name, order number and the order's own status, such as Booked, so you can see which leads booked without opening anything; press the name to open the order. With no match you see just the phone number and no status. Google status is what Google says about the lead, which can differ from your order. To ask Google for a credit, go to your Local Services account.
Fresh numbers
MoveBoard keeps the numbers for 15 minutes, so the page opens quickly. Refresh reads Google again, at most every couple of minutes. If Google doesn't answer, the page says so in plain words and keeps the last numbers it has. Your orders and customers are always up to the minute.
Who sees it
Admins always see it. Anyone else needs See Google Advertising, in the Main menu card of their Permissions tab; it is off until you give it. Without it, the menu item is gone and the numbers can't be opened. Only an admin can connect or disconnect. A person sees the name and order number only of orders they may open; Your Leads still counts all of them, so everyone sees the same cost per lead.
Ed can answer "How much did we spend on Google this month?" for anyone with the same permission, with each account's figure on its own.